Being an eBay seller you have access to more than 175 million active customers to whom you can offer your merchandise but at the same time, you have to get yourself ready to face stiff competition. By a survey, there are nearly 25 million sellers on eBay with almost 800 million product listings & to make a unique stand in between them couldn’t be an easy task.
Customers believe on what they see, usually, they never go down, to check whether there is any product of their choice or not. Any eBay seller can get access to the number of customers at the same time with the same product, but it is only possible if the product is visible to the customers, which is possible through optimizing.
By optimizing your eBay product listing you can make it easier for a buyer to find your product in the crowd. By optimizing you are increasing your exposure on Google as well as on eBay. Product listing is a matter of survival for your eBay business.
What is eBay Listing Service?
It is similar to that of a website listing on Google, where you focus on creating your website as per Google & try to optimize it to get a higher rank. At eBay Product Listing you create your each product profile as per the eBay standards so that it helps buyers to see the more relevant products as per their requirement.
What is Optimizing eBay Listing?
After spending a lot of time on preparing the best product list with competitive prices, if you were not able to convert them into sales, then the time is here, to focus a little on optimization of eBay product listing also. But what optimization means? It means maximizing the desired & quality factors and minimizing the undesired ones, in other words in optimization the desired and qualitative factors of your product listing are presented in front of the customer after polishing them according to the requirement of eBay.
Tips For eBay Listing Optimization:
Here we have discussed some of the tips that are considered to be the eBay Listing Best Practices among seller to get the better ranking at eBay product search page –
Analyse the Data:
When you start optimization of your product on eBay, you can’t ignore the indications from data of your past sales. This is essential to formulate the strategies for a better & effective listing as you will be more aware of loopholes of current listing. You can use some tools that can automatically get the current pricing of your competitor’s pricing. This will give you more precise outlook about prevailing price for any given product.
eBay Listing SEO:
You can take it similar to that Google SEO where you do keyword research & then try to optimize those keywords in your website to achieve the higher ranking. Same like that, here to search keywords who are more suitable or relevant for your product & then you use those keywords in Title & Description and optimize your products. But don’t over-stuff keywords in these areas as it reduces originality & creates confusion among buyers.
Ensure you list your items in the correct category. On the off chance that you don’t, the shot of a decent deal drops a great deal. On the off chance that it’s not instantly clear at that point complete a scan for what you’re offering and see where it has been most recorded previously.
It is obvious that your customer will bounce back as he can’t pay money for a product whose uploaded images are blurring & unclear. Your product will lose all convincing power just because of wrong image display. Make product images more professional & enhanced to enrich your eBay Product Uploading.
A strategy used by web designers & developers, today eBay sellers are using it to get a better understanding of customers & performance of their listing ideas. Here you just create 2 or 3 different product listings & run them simultaneously. After nearly one month compare their sales performance to make a decision that which is more preferable for your customer base.
Comparison Between Listings:
Sometimes it happens that some of your listings perform well and at the same time some are on a very lower level. Sellers think that this differentiation is because of market demand (Yes, it is a very important factor), but this is not the sole reason. Always compare your highest earning listing and with the lower ones and try to study the key areas of difference and also save that for future use also.
eBay Crawlers Are Here:
Pay attention! While doing listing optimization on eBay the seller should remind the fact of crawlers i.e. the eBay search engines. This search engine is known as “Cassini”. These search engines are the main reason for remarking the product list on the top between the stuff. What this search engines demand is:
1) The listing is what the buyer actually wants?
2) The product has sufficient and relevant information?
What this search engine actually does, they crawl your product category, title, description, image ALT tag, customer feedback policies and list your product on the higher level between the stuff of products in crores.
Optimization Of eBay Listing Is a Continuous Process:
The work of listing optimization may be interesting for some sellers and grunt for another one, but the result of optimization are remarkable. This was a continuous process, no matter how strong your listing is, no matter what you are already earning a handsome amount. No one will hate to be on top for record maintaining timings and for that, a seller should believe that optimization of their product listing is a continuous process.
You can’t depend totally on highlighting the features & specifications of the product as many buyers give them little preference for similar brand offerings. You can offer 2-week return policy & free shipping to retain the competitiveness of the product.
eBay Listing Optimization needs efforts but if we do it perfectly it gets worthwhile to boost sales. Another thing is that anyone can follow these tips to get better optimization of their eBay products but the thing is you must hire an expert to give the professional touch to your product listing to boost up your sales rapidly.
At Your24by7 VA you can find one of the Best eBay Listing Service Providers and can utilize their skills to perfect optimization of your eBay store. You can find the broad range of quality services at the reliable price which includes eBay Bulk Listing, keyword research, product description writing & many more to give a higher growth to your eBay business.